PLEASE LOG IN
RESET PASSWORDFORGOT PASSWORD ?
REGISTERSTILL NO ACCOUNT ? DON'T WAIT

Executives on Social Media: The Value of Social Leadership

Invalid IMEI.

The CEOs of Walmart and PayPal are the most connected company leaders in the world. Others include Mary Barra from General Motors and Adena Friedman from Nasdaq. They do a great job of showcasing their companies on social media, attracting a massive following.

In this article, we'll discuss why it is essential for C-level executives to engage with their audience on social media platforms and how a company leader's page differs from a branded one.

assorted-color social media signage

 

How do top-level executives post on social media?

Prominent people in business treat the power of online communications differently. People like Doug McMillon from Walmart, the most connected business leader, post daily.

Danny Meyer, CEO of Union Square Hospitality Group, once used his social media accounts to lead his company through a severe crisis and did it successfully.

Others want to make it personal and hire social media application development services to create branded social media like Nike.

Yet, not follow this way. According to Brunswick’s Connected Leadership Index, only half of S&P 500 and FTSE 350 CEOs maintain social media presence.

By underestimating the power of social media, they miss valuable opportunities for their brands.

 

Why does the social media presence of company leaders make a difference in the company's marketing?

Social media lets C-suits invite their followers to their world and present themselves as more approachable, just like others. Other reasons to post are:

1.   Better branding: CEOs who actively engage in social media activity, humanize their brands and cultivate close connections between employees, partners, and clients.

2.   Boosting staff motivation: They get an extra opportunity to show respect to their teams and demonstrate that their work is valued and essential for the company's leadership.

3.   Sharing influences: People in the CEO position are already influencers in their business niches, so they can dictate trends and shape public opinion in favor of their brands. It is similar to celebs like Drew Barrymore, who use their public profiles to advertise personal cosmetic lines.

4.   Attracting audience: CEOs often share sneak peeks into the company's inner life – information that is rarely found on branded pages. This unofficial hint may be a real lead magnet for many curios brand fans. 

5.   Better recruitment strategies: The insights into the company's culture and achievements help attract the right people to the correct positions. Not every future talent will love the CEO's philosophy of business. So, sharing expertise with the random social media community is a powerful tool for gearing your future team towards your culture.

 

How do executive social media pages differ from branded ones?

Although following the same goals, leadership pages differ from official ones in several ways:

They have a personal touch: a businessman shares their daily challenges and wins, showing how they contribute to the brand's growth.

They share valued insights: a C-executive profile is a great place to share expertise on the development in the niche, forecasts, and opinions.

They express the businessperson’s charisma: every person in business has an exciting personality, and by sharing their unique opinions, jokes, or hopes, they share their unique character with their brand.
 

Summing up

By keeping social media pages, CEOs have a tool to collaborate with their audience, partners, and employees. It may be a powerful aid if managed wisely.


Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.

Added on by - Viewed 2614 times.
NEW:
Best 7 Ways to Download Apple Music (PC and Online) - news image on imei.info

Best 7 Ways to Download Apple Music (PC and Online)

Many music-streaming services allow you to listen to music online. Apple Music has proven to be an excellent platform, particularly for Apple users. There is no doubt you can rely on listening to its music online.

How To Convert PDF Files Whether Online or Offline - news image on imei.info

How To Convert PDF Files Whether Online or Offline

The ability to convert PDF is important in today’s digital age. While many methods exist, online platforms and dedicated software are the two most popular ways. Online converters offer convenience and accessibility. On the other hand, offline software provides robust features and enhanced privacy.

Elevate Your Interior Decor with Custom Neon Wall Art - news image on imei.info

Elevate Your Interior Decor with Custom Neon Wall Art

Transform your interior decor with custom neon art! Discover tips and ideas to elevate your space with vibrant and personalized neon signs. From choosing the perfect design to installation and maintenance, find everything you need to know to make a statement with neon in your home or business.

How to Replace a SIM Card with an eSIM at Home - news image on imei.info

How to Replace a SIM Card with an eSIM at Home

Learn how to replace a SIM card with an eSIM at home with this comprehensive guide. Discover the step-by-step process, from understanding eSIM technology to activation and troubleshooting. Unlock the convenience and flexibility of eSIMs for seamless mobile connectivity.

POPULAR:
How to Check Recent Activities on Your Phone? - news image on imei.info

How to Check Recent Activities on Your Phone?

In our interconnected digital landscape, smartphones have become extensions of ourselves. They serve multiple purposes, from communication and entertainment to supporting our work. But have you ever pondered your phone's daily routines? Maybe you are keen on understanding how your time is allocated each day or discovering which apps dominate your screen time. There's also the valid concern of safeguarding the security and privacy of your digital world.

Cryptocurrency Mining on Mobile Devices - news image on imei.info

Cryptocurrency Mining on Mobile Devices

As technology evolves, so do the ways we can use it to our advantage. Cryptocurrency mining is one of those advancements; allowing us to make money by using our phones and computers to create new coins. For the tech-savvy individual who loves making a quick buck, cryptocurrency mining on mobile devices could just be your ticket to financial success. But what exactly does it entail? In this blog post, we'll explore the different ways you can mine for cryptocurrencies on your phone or computer - from downloading an app through a website or hardware specifically developed for crypto-mining – each providing its own challenges and rewards along the way.

Free Monster Hunter Now GPS Spoofer for iOS/Android no Banned - iToolPaw iGPSGo - news image on imei.info

Free Monster Hunter Now GPS Spoofer for iOS/Android no Banned - iToolPaw iGPSGo

Monster Hunter Now is an exciting game that has captivated the hearts of many gamers around the world. With its immersive gameplay and stunning graphics, it's no wonder that players are always on the lookout for ways to enhance their gaming experience. One way to do this is by using a GPS spoofer, which allows players to hunter monsters outside without physically moving. In this article, we will explore the options available for free Monster Hunter Now GPS spoofers for iOS and Android, and discuss whether or not you will get banned for using them.

How many eSIMs can be used in iPhone? - news image on imei.info

How many eSIMs can be used in iPhone?

Are you looking to streamline your mobile experience with an eSIM for your iPhone? The advent of eSIM technology has revolutionized the way we connect, allowing for a more seamless and efficient use of our devices. With an eSIM iPhone, you can forget about the hassle of physical SIM cards and enjoy the benefits of multiple network plans on a single device. But how many eSIMs can an iPhone support? And how do you go about adding an eSIM to your iPhone? In this article, we'll dive into the ins and outs of eSIM capabilities on your SIM iPhone, providing you with a step-by-step guide to getting set up. Keep reading to unlock the full potential of your iPhone with eSIM technology and learn how to enhance your connectivity with ease.

Don't paste HTML and BB Code. IP addresses are recorded. Up to 1500 characters.